Families and repeat clients

Bring past families back.

Every family you photograph makes your business stronger. bookbirdy remembers who they are, what they've booked and when it's time to say hello, whether you have 10 families or 500.

  • Find families who haven't booked in a while
  • Every family's story
  • See what your families are worth over time

Why it helps

More families who come back

Past families get a natural reason to hear from you, so you rebook people who already love your work instead of hunting for new ones.

Less to remember

Kids, ages and each family's story are on one page, not in your head or a spreadsheet.

Notes that feel personal

Because they are. You mention the right child at the right moment.

Your families

Not a to-do list. A list of people who'd love to see you again.

Open Families and see every family in groups: booked and coming up, haven't booked in a year, booked more than once, birthdays coming up, fall, holiday and spring mini families, and newborn families. Tap a group to see just those families, with their kids, last session and what they've spent.

  • Families who haven't booked in a year
  • Mini families by season
  • Kids with birthdays this month or next
The Families screen on a laptop, with groups, the family list and a family's story

Families to reach out to

Who to say hello to, and why now.

bookbirdy finds the families with a natural reason to hear from you: a child turning one next month, a family who came to fall minis two years running and hasn't booked this year's, or a family it's been about a year since. Each one comes with a warm draft that you can change before you send it.

  • Birthdays and milestones coming up
  • Mini regulars who haven't booked yet
  • Families it's been about a year since

Their story

Every family's story, from the newborn session on.

Each family record starts with their story: the year they found you, how many sessions they've had, what they've spent, and every session year by year. Newborn, six months, first birthday, every fall. It's all there.

  • Family since, sessions and lifetime spend
  • Every session, year by year
  • Kids' names and ages, always current

What your families are worth

See how much of your business comes back.

Insights shows what your families have spent with you, what the average family is worth, how many come back, and how much of this year's money came from families who'd booked before. It's a different way to think about growing.

  • Lifetime and average family spend
  • Returning family rate
  • Money from returning families and from minis
Insights with My business: money from families, average family spend and returning family rate

Reasons to reach out that feel natural

A year since their last session

Families who haven't booked in a year are easy to find and invite back.

Birthdays and milestones

Six months, first birthday and every birthday through five, with a warm draft to send.

The next mini

Invite fall mini families to this fall's minis, and holiday families to Christmas.

Bring a friend

Every family gets a code to share and a thank you credit for each friend who books, and you see how much each family has sent your way. Part of Pro.

A map of your families

See where your families live, and every family within a few miles of a park or farm, so you can plan a mini close to home. Part of Pro.

Newsletters

Send your next dates to the families most likely to book. Part of Pro.

Bring your families in

Import a spreadsheet of past clients, and sessions on your Google Calendar come in on their own.

Questions

Questions

Can I bring in families from before bookbirdy?

Yes. Import a spreadsheet of past clients, and sessions already on your Google Calendar come in on their own, so your families' history starts full.

How do you know what a family has spent?

From the deposits, balances and payment plan payments in bookbirdy, including ones you mark paid by hand.

Will bookbirdy email my families on its own?

No. bookbirdy suggests who to reach out to and drafts a note, but nothing goes out until you press Send.

I'm just starting out. Is this for me?

Yes. Every family you photograph is saved with their kids and their story from day one, so by your second fall you already know who to invite back.

More features

Bring in your history

Your calendar and client list, matched into one place

Learn more

Booking and mini sessions

Booking pages and mini session days that fill themselves

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Contracts and questionnaires

Signed and answered while they book

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Payments

Deposits, balances and payment plans, paid to you

Learn more

Family pages

Each family's own page for everything

Learn more

Galleries

Share your photos in a layout you pick

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Automatic emails

Reminders, invoices and follow-ups that send themselves

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Session day and insights

Run the day from your phone, and see how the year went

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Plan, announce and grow

Plan your seasons, answer inquiries and post with ease

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The business side

The editing queue, taxes, expenses and an income goal

Learn more

Book the session. Build the relationship. Keep them coming back.

Whether you're booking your first family or your 500th, start free and see how it feels.

Try it free for 14 days

Free for 14 days. No card needed.